SS19 FASHION FILM FOR ALEXIA ADMOR NYC
The brand wanted to visualize their tagline, "Every day, Every way"
Alexia Admor NYC is a contemporary fashion brand known for its medium-priced dresses, catering to the modern woman's style needs. With a focus on chic and versatile designs, the brand embodies the essence of New York City's dynamic lifestyle.
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The Challenge: Alexia Admor NYC sought to encapsulate its tagline, "Every Day, Every Way," into a captivating fashion film. The goal was to showcase the brand's versatility and resonate with its diverse audience while emphasizing its medium-priced dresses as wardrobe essentials.
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Enter Jason, a visionary who spearheaded the project and co-directed the fashion film. With a clear vision in mind, Jason orchestrated a three-part narrative that depicted a day in the life of a NYC girl and her friends preparing for a night out in Manhattan. The storyline aimed to encapsulate the brand's tagline by showcasing how its dresses seamlessly fit into every aspect of a modern woman's life.
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Jason meticulously planned every aspect of the production, from casting models to storyboarding with the videographer. The shoot took place over the course of one day, utilizing three models and a stunning mansion in Long Island sourced online. The crisp spring weather of New York provided the perfect backdrop for capturing the essence of the city's vibrant lifestyle.
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Throughout the day, the team captured moments that highlighted the versatility of Alexia Admor's dresses, seamlessly transitioning from daytime activities to nighttime soirées. The collaborative effort fostered a creative synergy among everyone involved, making the shoot both productive and enjoyable.
Strategic Implementation: To maximize the campaign's impact, the three films were strategically released across all social channels, one week apart. Additionally, a longer edit combining the three films played prominently on the brand's homepage, offering viewers a comprehensive glimpse into the NYC girl's lifestyle.
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While the primary objective was branding, the campaign also yielded an unexpected surge in sales for the featured dress styles. The success of the campaign not only elevated the brand's image but also contributed to its bottom line, demonstrating the power of effective storytelling in marketing.
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Results:
Successfully visualized the brand's tagline, "Every Day, Every Way," through a compelling fashion film trilogy.
Generated significant engagement across social media platforms with strategically timed releases.
Experienced a notable increase in sales for the showcased dress styles, enhancing the overall success of the campaign.
Established Alexia Admor NYC as a prominent player in the contemporary fashion scene, reinforcing its reputation for versatile and stylish designs.
In conclusion, Jason's visionary approach and collaborative spirit transformed a creative concept into one of the most successful campaigns in Alexia Admor NYC's history, effectively capturing the essence of the brand and resonating with its audience on multiple levels.